The 'move away'
Postet av Adam og Eva Trondheim den 27. Feb 2014
Looking back over previous decades we can see obvious hair trends.
From the 70's mullet, the 80's perm, all the way to the 90's Jennifer Aniston cut. People followed hair trends, and wanted something that was 'in'. These mass trends engulfed the general population and people became clones of one another.
Today and over the past few years we have seen a 'move away' from mass trends, as people want to express their individuality and stand out from the crowd.
We see this ever more so in the model industry. When models were previously restricted in showing any form of identity, almost a blank canvas for the clothes designer. In the current model industry we see the likes of 'the Karlie cut', white blond washed hair and virvacious red heads walking the runways of Fashion Week 2014. In complete contast taking control of, and expressing their own individual style and identity rather than resembling the chosen homogenised look of the season. And it seems to be working, models are recieving more attention and demand, as proven with Natalie Wrestling. This season has seen her career explode, after switching from brunette to a super strong deep red block colour she has become the most talked about model of the season.
Personality is 'key', and indiviuality is paramount. People dont want to blend in anymore, they want to express themselves and represent who they are as an individual.
Multiple award winning HOB Academy senior technical director says;
"Natalie Westlings new statement hair colour is a nod to the catwalk for Spring/Summer 2014’s art-school colour palettes. This bright paprika red shade is easy enough to achieve on natural hair but the maintenance of intensive tone is high.
This edgy, attention grabbing hair is for clients looking to be noticed but who also want to be seen as alternative. This shade is best suited to clients who have a pale, rosy complexion with a blue/green eye colour."
Story by Senior Stylist Mark Willis
Kommentarer
Logg inn for å skrive en kommentar.